Session

Experiment to Success - How to build products people care about.

"Building products customers want is a lot like TDD - fail fast, in a controlled environment, then learn and adapt until the build is green"

In this talk we’ll discuss how an experimental approach to product development will lead to the many small failures that are essential to achieving great outcomes. We’ll share the experiments we’ve run in startups and enterprises, the mistakes we made along the way and how we came to the realisation we needed to approach building products differently.

We aim for you to leave knowing how to practically apply an experimental approach to your product development and to recognise the dangers of launching without learning first.

Oli Gibson

Lead Product Manager, ThoughtWorks

London, United Kingdom

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