London, England, United Kingdom
"Building products customers want is a lot like TDD - fail fast, in a controlled environment, then learn and adapt until the build is green"
In this talk we’ll discuss how an experimental approach to product development will lead to the many small failures that are essential to achieving great outcomes. We’ll share the experiments we’ve run in startups and enterprises, the mistakes we made along the way and how we came to the realisation we needed to approach building products differently.
We aim for you to leave knowing how to practically apply an experimental approach to your product development and to recognise the dangers of launching without learning first.
Oli Gibson has worked with companies, across all sectors, helping them build better products. He has been an entrepreneur, developer and is now a Product Manager at ThoughtWorks. After several startups, his focus shifted towards the enterprise where he now helps organisations transform their business strategy, take an experimental approach to product development and manage cultural transformation.