Many developers care about the end-user experience, especially when those end users are fellow developers. But do their companies really care? Despite the product-led growth buzz, not everyone has a DevRel strategy beyond slides. “Top-to-bottom sales for the win,” “Let’s work with VPs,” they say. Can a single contributor turn around the culture and introduce developer relations in a big company? Maybe! Can they burn out in the process? Well, let's talk...

We'll talk about setting up developer relations and an open communications culture in a rigid enterprise environment. How to get started without any resources? How to find allies and avoid making foes? What could possibly go right (sic!)? And how to actually make a difference and prove it? What is InnerSource, and how is it even related to this talk?

P.S: In 2021 I gave a talk about “Guerilla DevRel” at DevRelCon 2021. “How to start DevRel and turn around the culture without burning out”, I said. Oh well, actually, I was recovering after one burnout and depression and heading into much more turbulence. So, the new version takes that into account

Can a single contributor turn around the culture and introduce developer relations in a big enterprise company? Maybe! Can they burn out in the process? Well, let's talk...