Beyond the Code: Product Storytelling & Branding for Developers explores how developers can use storytelling and branding to better understand their audience, identify the problems worth solving, position their products, and communicate their value in a way that resonates.
The session will introduce practical frameworks that help developers move from I built something to I built something people understand, need, and solves a larger problem challenged by the evolution of technology. At the end of the session, participants will walk away with:
A practical framework for understanding their audience and identifying the real problems within a community before building.
A product storytelling framework for communicating the problem, solution, people, and impact behind a product.
Tools for positioning their products so that users can quickly understand what it does and why it matters.
A simple branding framework to give their products a recognizable identity beyond the codebase.
The ability to turn technical features into benefits and stories that resonate with users.