AI is impressive, but it doesn’t run on magic. Every chatbot response, image generation, and algorithm training session burns through energy, water, and hardware. The genie’s out of the bottle, and we can’t put it back—but we can make smarter choices about how we use it.

This talk gets straight to the point: What does AI really cost in terms of environmental impact? What trade-offs are worth making? And what practical steps can we take to reduce waste without slowing progress? Whether you build AI, use it, or make decisions about it, you’ll leave with a better understanding of where the real issues lie—and what you can do about them.