It’s easy to design a product which goes viral in the initial stages when you have all the money to burn in the advertisement. But how do you sustain that growth and exponentially increase it? Answer to that is quite simple, design your product in a way that it is “hired” by your customers to do their most critical “jobs”. Embed enough “hooks” in it that user will come back to use your product again and again. This deck has originated from my learnings of implementing two really great product frameworks Jobs To Be Done Theory and Hooked.