Why do you think we don't have iPods or Walkmans anymore?

Were they bad products?

Certainly not, in their days they earned big bucks for their firms but now they are extinct, or for that matter why Waze and Google Maps replaced traditional GPS devices and conventional maps in cars.

If Age, gender, buying strength and other parameter-driven personas were static then we should have been buying newspapers, books and magazines but we are buying a medium subscription or individual writer membership on sub stack.

Because we don't buy products based on persona, we hire these products based on the daily jobs that they get done.

Let’s explore these learning frameworks together and learn from the best product companies that have been implementing them.