**Session Overview:**

In the Managed Service Provider (MSP) industry, generating qualified leads isn't just about clever campaigns—it's about building trust, understanding your audience, and delivering solutions that resonate. Join Paralee Walls, an award-winning marketing leader and Head of Marketing at Thread, high-energy session designed to arm you with actionable strategies that work—and help you avoid costly pitfalls.

Tailored for technical professionals focused on service delivery, this session will provide actionable insights into crafting marketing approaches that align with client needs and foster stronger relationships. From demystifying Ideal Customer Profiles (ICP) to leveraging SEO, social media, and physical presence, attendees will walk away with practical tools to connect authentically with clients while driving meaningful business results.

This session bridges the technical and human sides of marketing, empowering MSPs to connect deeply with clients, enhance service delivery, and drive the industry forward.