Session

Become a Frontier Firm: Why AI Transformation Is a Training Program, Not a Tool

Buying a gym membership does not make you fit. It only gives you access.
The same is true for AI.

Many organizations adopt Copilot and expect transformation to happen automatically. Frontier firms think differently. They understand that AI transformation is not about deploying tools, but about training new ways of working.

In this keynote, you will explore how Copilot and Copilot Agents change work only when they are treated like a structured training program: building the right foundation, improving technique, increasing autonomy, and integrating AI into daily routines. Using a clear fitness analogy, this talk reframes AI adoption from a technology initiative into a performance discipline.

This keynote is about mindset, habits, and leadership decisions that separate experimentation from real transformation.

A keynote that explains why becoming a frontier firm requires training how you work with AI, not just adopting Copilot.

Pascal Brunner-Nikolla

Microsoft MVP in M365 Copilot & Agents | Frontier Transformation Leader | Speaker | Helping Enterprises Turn AI into Measurable Business Value | Head of Modern Work

Winterthur, Switzerland

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