Power BI Embedded can feel overwhelming at first — especially when you move beyond simple iframe embedding and start working with authentication, service principals, and the REST API. This technical session is designed to give developers a clear and practical starting point.

We’ll walk through the key concepts behind app-owns-data embedding, how the authentication flow works, and how to set up a service principal correctly. You’ll learn how to generate access and embed tokens, how the REST API fits into the overall embedding process, and which endpoints are important when you want to automate workspaces, reports, or user access.

The goal of this session is not to cover every advanced scenario, but to give you a solid foundation you can build on. By the end, you’ll understand how the pieces fit together and have a clear path for integrating Power BI Embedded into your own applications.

This session is quite code-heavy and technical. We'll use postman, VS code etc. to build a small Embedded solution.