Session
Your Approval Rate Is Not Your Access Rate
Your approval rate is not your access rate. It describes the prescriptions that survived long enough to be measured. This session walks through The 10 Exits of Therapy™ and shows where patients leave between diagnosis and a sustained start on therapy, and where forecast revenue goes with them.
Patrick R. Coyle
Pharmaceutical commercialization and Gross-to-Net advisor, founder of Novus Proximus
Charleston, South Carolina, United States
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