In real business scenarios, we don’t work with static dimensions. We work with rules that change: customers at risk, VIP segments, churn prevention targets, and more. Power BI models are built on tables and relationships, but business logic is built on dynamic sets. In this short session, you’ll see how TREATAS lets you turn business rules into virtual relationships, enabling dynamic segmentation, what-if analysis, and impact measurement. All without changing your data model. You’ll walk away with a simple, powerful pattern you can apply immediately.