Session
NFTs are Dead. Long Live NFTs. -- How Brands are Ushering In the New Era of NFTs
Over the last two years, "NFTs" for most people have meant digital art and collectibles and the prices have been driven by speculation. The next chapter of the technology in 2023 and beyond will look nothing like what has come before as we start to see actual utility and benefits for NFT use-cases.
Every company will be a web3 company one day, the same way every company is "software" driven today. 200+ major global traditional brands in every category have experimented with NFTs already, and as more enter and embrace web3 more strategically, the web3 feature set, use-cases, and collective understanding of digital ownership will change.
Hear from real-world examples from Sotheby's, Prada, Pernod Ricard, Starbucks and Liverpool Football Club, and how NFTs and web3 stands to effect every major industry, and not in the ways you might think.
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