The world of data, ML, and AI is abuzz with a multitude of concepts and services by which the data you have can be turned into the insights you need powering a “data driven” workplace. Data Lakes, at least in name, are a prominent talking point among the movers and shakers in the world of data, but what the heck is a data lake? That dear reader is the primary question this session is designed to answer, paired with a point of view as to why you might want to use a data lake. While there will be some hints about how, this is with out a doubt a what and why session to open your eyes to the concepts associated with data lakes.