We all make decisions, some of them are large, and many of them are small, but few of us understand the process we use to make those decisions with Power BI data. And even fewer people are aware of the analysis we put into the decision based on data.

Peter Ward – MVP and CEO of SoHo Dragon, a Wall Street-based Microsoft gold partner, has spent 6 years observing and training how and why people make the decisions they do from reports, specifically with Power BI.

In this session, he will discuss:

-The field of decision-making from report information

-The difference between experience and expertise in decision-making from data

-Why do some people stagnate at an intermediate level of decision-making with data

- The role of storytelling, how to gain insights, fixation errors, cognitive biases, mental models of Power BI reports

-Why be a good manager, you want things to run smoothly. And insights are not ways of running smoothly because insights are disorganizing and disruptive.

-How reducing report insight information provides more value to management

In this session, Peter will help you master what other people have already figured out with Power BI data.