Many organizations implement Data Loss Prevention and quickly discover that the technology is rarely the hardest part. The real challenge is understanding your data, classifying it correctly, and implementing protection that supports both security and productivity.

In this session, we'll take a practical look at how organizations use Microsoft Purview to discover, classify, protect, and govern sensitive information across Microsoft 365. Through live demos, practical examples, and lessons learned from customer environments, we'll explore how Information Protection, Sensitivity Labels, Data Loss Prevention, and Endpoint DLP work together to reduce data exposure and support modern compliance and security requirements.

We'll discuss common implementation challenges, policy design, rollout strategies, user adoption, and the mistakes that often create friction for both users and administrators. We'll also look at how to move from initial classification to effective enforcement and ongoing governance.

Whether you're starting your Microsoft Purview journey or improving an existing deployment, you'll leave with practical guidance and a better understanding of how to make DLP and data protection work in the real world.