Ever heard of the IKEA effect or the bandwagon-effect? In our efforts to delivering great software, there are numerous occasions where our brain tries to trick us. Don’t fall for them!

In this talk we will dive into some well-known and researched cognitive biases that impact our judgments in our day-to-day jobs as software creators.
When do they typically occur? And why are we falling into these traps from time to time?

After this talk you'll have a better understanding of how your brain tricks you, how to make better decisions and in the end how to deliver some great software.

A word of warning; during this talk you may get tricked!