"We've always done it this way"

Whether designing services or digital products, we are faced daily with different layers of rules coming from industry regulations, frameworks, legal teams, partners, vendors, the conveniently called "requirements" and sometimes our very selves.

Looking at concrete examples from 5 areas of design, we will ask ourselves why, when and how rules should be questioned in product strategy, ways of working, UX methods, interface design as well as in the product delivery cycle.