In their report on the business value of design, McKinsley describe how design-focused companies outperform their competitors. What makes a strong design culture and what role can I play in it, whether I'm a designer or not?

We will look at the value of human-centered design applied at different levels (from strategy, to product, to interaction design) with concrete examples on how to reframe problems, leverage the power of experimentation, mitigate risk and reduce waste while delivering outstanding products to our customers.

While not everyone is a designer, we all make multiple design decisions on daily basis, as teams or individuals. That's why we'll consider how to build or strengthen a design culture beyond the roles, and break down the wall between design and development.