Have either of these two things happened to you:
1. You invested a ton of time and money into a product that didn't do well in the market.
2. You invested a ton of time and money into a product for your own business that nobody used or got scrapped.

If this has never happened to you, great! It's happened to about eighty bajillion people, though, and organizations are starting to look at the concept of an MVP.

But there are so many ideas about what an MVP even is, much less how to get there. Companies find the process of defining and building an MVP just as cumbersome and clunky as developing a full product, and the end result is less than satisfactory.

In this session, you'll be exposed to some best-of-breed practices to help you end up with a defined, quantifiable MVP that's actually an MVP.

You'll learn things like:
- Visioning
- Personae
- User Journeys
- Story Mapping
- Evaluating Risk
- Creating a Sane Release Plan
- Identifying your MVP
- Creating a Canvas that Brings Everything Together

Product ideation is a struggle in today's market; perhaps you could be your company's expert in it.