In this talk, we'll explore the changes that Web2 companies must make to succeed in the world of Web3 marketing. We'll discuss how marketing in Web3 differs from marketing in Web2, and the new strategies and approaches necessary to attract and retain customers in this new environment. The presentation will also include real-world examples and best practices to help illustrate these concepts.

The length of this talk can be adapted to the slot. Between 10 and 30 minutes is possible.
The talk is targeted at marketers in Web2 and Web3 who want to learn something, or simply need input.