You and your team built an incredible application, but where are the users? Don't they see how it can solve their problems? The answer may lie in the User Experience (UX). If your application isn't delightful and intuitive, users won't stick around.

Early in my career, my team and I faced this exact challenge. We prioritized delivering features without considering how they impacted the users experience. Realizing this we changed our approach. We began to focus on how users interact with our applications and the value they can derive from them.

In this talk, I'll share some common UX pitfalls and how to avoid them. You'll learn practical tips and tricks to keep user experience at the forefront of your development process. Whether you're a seasoned developer or just starting out, you'll gain insights to ensure your next application not only attracts users but keeps them engaged.