Your team built an incredible application, but the users don't seem to enjoy it? The answer may lie in the User Experience. If your application isn't intuitive and easy to use, users won't stick around!

Early in my career, my team and I faced this exact challenge. We prioritized delivering features, without considering the user experience. Realizing this we changed our approach. We began to focus on how users interact with our application, and the value they derived from it.

Come to this talk to learn how to avoid the most common UX pitfalls! You'll learn practical tips and tricks to keep the user experience at the forefront of your development process. Whether you're a seasoned developer, or just starting out, you'll gain insights to ensure your next application not only attracts users but keeps them engaged.