This session targets agile teams, project managers, and product owners, based on real-world use cases of an end-to-end product, from vehicle sensor technology through cloud infrastructure to an end-user app. It highlights a hybrid project approach, focusing on product management and business planning. It will demonstrate how a product vision can be transformed into a tangible and economical, hybrid development approach for complex IoT products. This session also aims to provide valuable insight into the compatibility of contrasting aspects of agile development and classic project management in a hybrid environment.