The COVID-19 pandemic has ushered online commerce into a new era. Competition to gain and retain customer attention is high, while consumers who have increased social media usage have raised all kinds of service expectations from the brands they work with. Marketers of all kinds must adjust how to demonstrate a product or service that benefits customers' needs.

But for a startup team, creating a marketing team and scaling an audience with a large marketing budget is not an option. Yet the few marketers in your start-up may be overwhelmed to reach your customers. What can your team do to keep the messaging around your app or services on track?

This session will cover tactics that will keep the team on track. By using analytics and project management wisely, a small team can get a better handle on where to invest their many digital marketing options. They can also explore techniques for improving communication within their team, partners, and customers. They will learn ideas for engaging with customers the right way that supports genuine interest in a product or service - all of which leads to better quality sales.

Three main themes will be explored:
1. The changing digital landscape – what’s new in digital media, creator trends among influencers, digital marketing tools, and project management tools for collaborations 

2. Tips for applying analytics tools to manage media images and information effectively 

3. Tips for learning where to efficiently partner with marketers that leads to building an enthusiastic community of customers

Topics will be covered with an emphasis on organizing your time across social media platforms, digital analytics (Google Analytics), written content ideas to support a product or service under development, and marketing options. Attendees will also learn the order to approach analytics reports in social media and for their app via Google Analytics, learn what to expect to work with reports on a regular basis, and how developer teams can organize collaboration with marketers as needed.

No specific prior knowledge of business or marketing will be expected for attendance.

Learning Objectives
- Crafting a message that complements a customer need for a product or service 

- Brainstorming blog posts, email, and video ideas against your product or service development schedule
- Learning the definition of paid, earned media, owned media and how they influence sales
- Tips for managing images and video, including a content calendar

- Learn which reports in Google Analytics can guide users to the content that is engaging customers and ideas to create more or less content based on the topics
- Dashboard tips to plan content regularly
Tools like GitHub Projects and Notion to keep marketer teams informed of mechanical changes that impact customer experiences with apps and solutions

Takeaways

- Attendees will learn how to delve into analytics reports to determine what evergreen content is best suited for further engagement
-Attendees will learn how social commerce trends from the COVID-19 will impact their social media and digital marketing strategies
- Attendees will learn how to organize a marketing workflow with a small team to leverage tools and communicate the next steps without straining team resources