Many business owners and teams know they need analytics for their marketing, but become overwhelmed with the choices available. This session will explain the choices that arise from applying Google Tag Manager for email, social media, and e-commerce marketing, and Google Analytics & Google Data Studio for reporting and understanding the results.

Aimed at startups, small businesses, online retailers, and independent developers, this workshop will help businesses better understand their marketing results, gain meaningful sales and build their business for the long haul. Come to learn the basic steps from Google Analytics reports to the advanced analytics available.