Session

Service at the Speed of Light: Turning Complexity into Conversations

Service organizations are standing at a turning point. For years we built systems that required teams of experts to design, code, test, and adjust every rule the business relied on. Today we can create many of those same outcomes simply by having a conversation with an intelligent system that understands the work, the data, and the context.
This session explores what happens when complex service decisions become conversational. We will walk through real examples where route planning, schedule adjustments, risk evaluation, and work order insights are generated in moments by describing the outcome we want. Instead of building large layers of logic, we shape prompts that return clear answers and structured data that Power Automate, Dataverse, and Dynamics 365 can use immediately.
This shift is meaningful for every part of the service organization. Leaders see a path to faster change with less friction. Frontline users see a way to get what they need by asking for it, whether they are in Outlook, Teams, or on a mobile device. Developers see a new pattern where they design the guardrails and let the system handle the heavy reasoning.
If you attend this session, you will walk away with a new understanding of how service can operate when conversations guide the system. The question becomes simple. What could your team achieve if the next improvement you need starts with a prompt, not a project.

Pierre Hulsebus

Unlocking service transformation through technology, AI, and 40 years of frontline experience.

Grand Rapids, Michigan, United States

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