What is it like when your name is not your name? Why do some feel they have ownership over you that they deserve to know your name yet they don't even respect the fact that you introduced yourself by the name you go by? When we are in a world where respect is everything yet a name that falls outside of the norm drives them wild. In the present and future, DID's and SSI's will be the new KYC. Ownership of even your name takes on a whole new meaning. What does that responsibility look like when you own your personal data?