What was your GPA in college? Does the media have a liberal bias? How many successful features have you shipped in the past year? How can we be sure that we are getting the right answers to these questions? We all lie, or at-least don’t tell the full story in our everyday lives, especially when no one is looking. We all fall prey to “Social Desirability Bias”, where people adapt their answers, because they want to look more desirable to others, than they really are. What does that say about the usual way we get feedback? Surveys, user interviews, estimates? Come find out how Limiting WIP, working in small batches, optimizing for feedback and some decent data analysis can help us separate truth from lies.