Over the last few years, Block (the company formerly known as Square) focused on improving app performance as perceived by our customers as they experience our products. ​​To that end, we defined a user-centric performance model that provides a structure for thinking about app performance: the Motion Idle Latency Kit, a.k.a. MILK.

This talk will provide a comprehensive view of how we approach app performance, with practical advice & guidance that should work for most companies.