We talk a lot about agility. Fast delivery, well-oiled rituals, clearly defined OKRs. Yet despite all these efforts, the real impact on users often remains disappointing—or nonexistent.
In this hard-hitting keynote, we leave the comfort of frameworks behind to explore what truly separates tech giants—Google, Airbnb, Spotify, Amazon, Vinted—from most organizations. It's not about budget or tools. It's a different way of thinking. A different way of learning.
Through real stories, concrete practices, and unfiltered insights, you'll discover why so many teams believe they're innovating... when they're merely delivering. And how to reprogram your product system to finally break free from the illusion.
For 45 minutes, we'll dismantle the most stubborn myths about discovery, delivery, and product performance to reveal what truly distinguishes leaders—not their ability to ship, but their ability to learn faster than everyone else.
What makes Spotify different isn't the "Spotify Model"—it's their relentless focus on learning velocity. Amazon doesn't win because they deliver fast, but because they fail fast and extract insights faster. Airbnb didn't become a unicorn through better sprint planning, but through obsessive user understanding.

You'll learn:
> Why most "product discovery" is theater, not learning
> How elite teams structure for speed of learning, not speed of delivery
> The hidden patterns that separate feature factories from innovation engines

This isn't another talk about doing agile right. It's about transcending it entirely. A talk to shake your certainties, inspire your team, and leave you burning to rethink your product organization from the ground up.