Custom CRM. Coaching platform. Rebuilt website. Internal Boards. Social automation. Most companies budget $750K and a team of engineers for that work, and most of those projects fail anyway.
If you've watched a digital transformation stall — or if you've been the one person catching everything that drops — you know how this usually ends. Either nothing ships, or something ships and nobody can maintain it, or you ship and it's already obsolete.
But what if one person, with no formal engineering background, could ship all of it in 90 days? Not as a hack — as production infrastructure that's been running for over a year, replacing an $85K HubSpot contract and powering a coaching business that closed 40 cohort sales last quarter.
In this talk, I'll walk through what actually shipped, what nearly broke us, and the governance gaps that AI-assisted building exposes when you stop being a hobbyist and start running real systems. You'll leave with a working framework for when to build, when to buy, and when AI assistance is dangerous instead of liberating.