Are you familiar with the term "software delivery performance"? It might seem like technical jargon, but it is an integral component that every business, big or small, should excel at. Ever wondered what sets apart a strong performer from a weak one in the realm of business?

One significant aspect that plays a critical role in this is the process of software testing. You might ask, why should a business be concerned about whether or not their software is being tested? The answer lies in the profound impact that software testing can have on the overall functioning and growth of a business.

In this talk, we'll delve deeper into the concept of software delivery performance. We'll define it and show how it directly connects to the success and efficiency of your business. But, the exploration won't stop there. We're going to discuss an often-overlooked aspect of software development that holds the key to enhancing your business' software delivery performance - automated testing.

Automated testing is an instrumental tool in ensuring that your software functions correctly, is free of errors, and works smoothly to support your business operations. It aids in making your software a reliable platform for delivering your services, thus impacting not only your business's credibility and customer satisfaction but also the health, motivation and ultimately loyalty of your employees.

By the end of this talk, you'll not only understand the significance of software delivery performance but also gain insight into the importance of automated testing. You'll learn how the lack of proper testing can negatively affect your business and why investing time and resources into automated testing is a strategic move towards improving your business's software performance. It's a journey from comprehending the core concepts to understanding their practical applications in your business.

This has previously been given at internal company conferences to great effect, with more than one product manager calling it "eye opening".