Rethinking Growth: Profitability Meets Operational Excellence
How to align financial strategy with people, processes, and automation.

This session will challenge traditional notions of growth within MSP businesses by shifting the focus from revenue and sales metrics to profitability and sustainable operations. Attendees will explore how operational efficiency, team empowerment, and strategic use of automation are essential for driving financial success.

Through detailed insights, the session will demonstrate how to streamline processes to reduce costs, improve client satisfaction, and enhance service delivery without adding unnecessary complexity. These approaches directly impact EBITDA, which is the primary driver of business valuation, making them far more effective than high-cost strategies like aggressive new logo acquisition. By connecting these operational improvements to profitability, attendees will gain a clear understanding of how to build a more resilient and scalable business.

The session will also provide actionable strategies for aligning financial priorities with operational goals. Attendees will learn how to assess their current growth investments, prioritize spending on initiatives that deliver measurable returns, and leverage automation to enhance scalability.

Key areas of focus include reducing client churn, standardizing workflows, and fostering collaboration to ensure teams are equipped to excel in an evolving marketplace. The session will tie these elements into broader financial strategies, helping attendees understand how to position their businesses for long-term success by balancing efficiency, empowered teams, and targeted investments that create sustainable value.