Session

Who owns your customer data: Open source, digital sovereignty and your marketing stack

In an era where data privacy and control are becoming the buzz words among decision makers, the question 'Who owns your data?' becomes increasingly significant.

Open source digital experience platforms (DXPs) are leading the charge in providing organisations with digital sovereignty, offering unparalleled flexibility and control over their marketing stacks.

Whether you just need to shoot out some emails once a month or need the capacity to fully personalise the online and in-store experiences of your customers, come and learn how open source solutions can work together to ensure full data ownership, comply with regional regulations, and customise the digital experiences of your customers to meet unique needs, setting a new standard for transparency and innovation in the digital landscape.

Ruth Cheesley

Mautic Project Lead

Ipswich, United Kingdom

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