Telemetry is a known concept across multiple industries as a way to provide structured information to support any decision-making process, and yet, organizations continue to completely isolate how business domain-related data is gathered, stored, and analyzed.

That isolation creates a void between IT organizations and the business units they serve, making it almost impossible to draw any type of correlation between business domain entities (like products and services offers) and the technology resources they rely on to serve their customers.

OpenTelemetry offers an open standard that can help bridge the gap between business and technology observability