Product-led transformation is one of the most popular terms in tech business circles today, where the most competitive global companies rely on development teams to be the primary drivers of growth. What is sometimes left out is the crucial role of analytics in empowering product team leaders to make better roadmapping decisions. This session will teach digital business leaders how to introduce product analytics into their operations and planning process, covering major vendors, integrations and options for instrumentation. We will also explore the role of AI-powered functionality in the measurement and optimization process.