"Wait, there is hardware to manage too?" Making the transition from purely digital applications to IoT (roadmapping both digital and physical product experiences) can be intimidating. Product leaders will face new challenges, balancing elements of quality, intellectual property, security and regulations as well as manufacturing, just to have a viable solution. Yet, there are strategies for making your transition to IoT product management successful. Whether you are new to product management or just new to IoT, this session will provide you with the essential tools to prioritize both digital and physical roadmaps effectively. Learn from an experienced product leader who recently made the jump from digital apps to IoT, for a candid and personal take on lessons learned.