Are you running out of time and resources to optimize your product's appeal? If the survival of your product depends on improving your user experience (UX) ASAP, then start here. There are myriad ways to run deep discovery on UX problems, but in cases of "emergency", we need to rely on basic principles and methodologies to get started. This session will help founders and product teams understand the essential research tools and interventions to focus their attention on when times are tough and the clock is ticking.