Most Umbraco projects are full of the same quiet, repetitive work: publish this content, notify that person, sync to and from this system... and until now, automating it meant using a third-party platform or a developer's time. Now, you can automate in minutes, not sprints.

Automate is your drag-and-drop automation engine, built right into Umbraco. It lets marketing teams set up automations based on triggers and actions to automate customer journeys in minutes, gives developers full control to extend it and keeps your data where it belongs.

In this session we'll unveil Automate and show it in action: building a real automation, connecting your favourite tools, and watching it run with a full audit trail. We'll explore where it fits across the Umbraco ecosystem, how teams can extend it with their own triggers and actions, and how AI agents—with human approval built in—open up a whole new kind of automation.