It’s estimated that across the world, the collective carbon consumption of the internet is equal to that of the entire airline industry. As a digital agency, we wanted to consider ways of reducing our carbon footprint, and help our clients make informed decisions to do the same.

This talk explores a hypothesis we made and the outcomes; we predicted that upgrading a client’s digital estate to a newer Umbraco solution, and the implications for speed and performance of running on .NET 5 would see an overall improvement to the carbon efficiency of the sites.

After performing benchmarking using tools including Google PageSpeed, Website Carbon Calculator, Microsoft Emissions Dashboard and auditing key landing pages, the results were clear. And impressive.

We’ll share how by taking measures including Umbraco upgrades, sustainable hosting options, optimisation and decommissioning older sites, organisations can make significant and tangible reductions to their carbon outputs.