Thousands of Swifties agree, purchasing tickets is a frustrating experience... and that doesn't include the add-on fees.

In this talk, we'll explore the shadowy world of dark UX patterns and the harmful practice of blaming the user. We'll uncover common dark patterns that deceive or manipulate users, shedding light on why they exist and how they impact the overall user experience. More importantly, we'll discuss strategies to avoid falling into the trap of implementing these patterns and emphasize the importance of creating user-friendly designs that empower, rather than exploit, our users.