This session explores the power of storytelling as a design tool, showing how narrative can create more meaningful and engaging user experiences.

By integrating storytelling into the design process, designers can provide context, clarify complex processes, and align stakeholders around a shared vision. Storytelling fosters empathy, streamlines decision-making, and encourages collaboration throughout development. Participants will learn key strategies for crafting compelling narratives, including understanding audience goals, using techniques like mind mapping and storyboarding, ensuring a strong narrative flow, and incorporating feedback for continuous improvement.

Additionally, the session emphasizes the importance of developing rich, relatable personas that ground the design in real-world user concerns and values.