Buyers increasingly get their answers from ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, and Copilot before they ever reach a website. SEO isn't dead, and rankings still matter. But they're no longer the whole visibility story. Marketers also need to understand whether their brands are being mentioned, cited, and recommended in AI-generated answers.

Jon Rivers moderates a practical conversation about what marketers can control as AI reshapes discovery. The panel will explore how to diagnose changes in website traffic, understand why your brand is showing up or being left out, strengthen the content and authority signals that influence visibility, and measure whether those efforts are making a difference.

The discussion centers on three questions: Are we visible? Why or why not? And what should we fix first?

Attendees will leave with a practical way to audit their AI visibility, identify the biggest gaps, and prioritize next steps.