Would any of your non-technical customers understand that you should not report directly from a transactional database? Would they understand that using a Medallion architecture (with bronze, silver, and gold layers)... makes so much sense... but does it?!

We technologists communicate using a shared language that allows us to communicate quickly and efficiently. Every profession has its unique language, acronyms, etc. Does that mean our customers understand what we are trying to convey?

Yes, we know what we mean but do our customers understand what we are saying or are they too embarrassed to ask? It’s often too easy to assume they know what we are discussing when speaking to customers.

In this session we will explore various techniques and approaches others use to communicate effectively with anyone. You will understand the power of analogy and storytelling as effective methods for persuading others.
You will also learn why active listening is one of the most valuable skills when working with your customers and discover the importance of asking the right questions and the value of paraphrasing to ensure clarity.

Alt Title - Tell Me Plainly, Tell Me Simply: A Guide to Clear and Concise Communication