Stop Losing Leads: Turning Inbound Interest into Revenue

Most Microsoft partners think their challenge is generating leads. In reality, the bigger problem is what happens after the lead arrives. We will cover both.

After studying inbound lead management across Microsoft partners for more than a decade, Rob Triggs found that nearly 65% of inbound leads are mishandled, delayed, or never properly followed up.

In this practical session, Rob introduces the Stop Losing Leads Framework for Microsoft partners, a simple system partners can use to capture, respond to, and convert inbound opportunities before they go cold.

Attendees will learn how to align marketing, sales, and business development around inbound pipeline and build a repeatable process that consistently converts inbound interest into revenue.

Participants will leave with a practical framework and handout they can apply immediately.