Platform strategy, it's simple! Or, perhaps not? After all, there are tons of ready-made solutions, open-source projects, and not least, opinions out there.

Many believe a platform must be built from scratch, some think you should buy as much as possible as services, and some just want to show up to a table already set. There are pros and cons to all of these, and when we also have an industry in constant motion – it quickly becomes difficult to hit the mark.

The choice between building, buying, or leasing is rarely simple, but it is a crucial strategic decision. There is no one-size-fits-all answer, and it's not always the case that you only have one platform to make the choice for.

But what are the advantages and disadvantages of the different approaches, and in what direction are the trends heading these days? Is it really that expensive to build, and how can one avoid buying a pig in a poke? This presentation aims to shed light on precisely these questions, and give you some concrete perspectives for navigating the choices and avoiding the most common pitfalls.