Redis built-in Data Structures have allowed us to shift towards a real NoSQL movement for our primary storage at the Publishers Clearing House; leveraging the exceptional latency from Redis we have been able to create Applications to support considerable amounts of concurrent users for Live experiences. PCH as an ecosystem serves millions of daily active users and billions of requests per week. Wincredible is our latest addition to the mobile stores using Redis for Pub/Sub, Leaderboards and Gameplay.