When the Generative AI boom hit, we jumped in head-first. Logiq built an internal AI tool designed to make business development more accessible to everyone in the business. Early results were promising.. senior leaders praised its outputs, and the excitement was palpable. But when we tried to scale adoption across the wider business, the tool sank without trace.

Why did a technically sound solution fail so spectacularly? Because technology alone doesn’t change behaviour. We underestimated the cultural readiness required for AI adoption, the confidence gap among teams, and the need for structured education.

In this talk, we share the story of our “successful failure” - what worked, what didn’t, and the organisational lessons that matter more than the tech. You’ll learn why ROI on AI investments is a cultural challenge, how to spot early warning signs, and what steps can help future AI initiatives succeed.
Whether you’re an AI sceptic, centrist, or advocate, this is a candid look at the human side of AI transformation.

Generative AI is everywhere, but successful adoption isn’t about using the latest and greatest tech, it’s about people. Many organisations are racing to deploy AI tools without considering cultural readiness, education, and trust. This talk shines a light on the hidden barriers that derail even the most promising initiatives.

By sharing a real-world failure, we’ll explore why technical success can still lead to organisational failure, and how leaders can avoid repeating these mistakes. Attendees will leave with practical insights on building cultural foundations for AI adoption, creating confidence among teams, and aligning technology with human behaviour.

If your organisation is investing in AI (or planning to) this session will help you turn ambition into sustainable impact.