In this insightful talk, seasoned app developer Rob J, with over a decade of experience in the industry, breaks down the critical mistakes organization's, big or small, often make when launching mobile apps.

Drawing on real-world examples, he identifies common pitfalls that cause app launches to fail and outlines how these issues could have been avoided through smarter technical implementation. Attendees will gain practical, actionable strategies to ensure their own app launches succeed, from gracefully handling back-end API changes and to managing user feedback effectively.

With a career that spans from early startup projects to collaborations with industry leaders, Rob J brings a wealth of knowledge and a proven track record of successful app development. This talk is perfect for developers, product managers, and tech leads who want to learn how to sidestep common mistakes even the biggest of companies make, and deliver flawless app launches every time.