Session

How Not to Suck at Digital Marketing

"Why should they buy from you and not from your competition? If you can’t answer that, your digital marketing probably sucks—and you're not alone. Most businesses struggle because they blend in, following trends instead of addressing what their audience really needs.
This session cuts through the noise and provides actionable steps to transform your marketing from ineffective to irresistible.

We’ll break down two critical steps: narrowing your audience and finding your unique edge. Attendees will learn how focusing on a specific target can dramatically boost effectiveness and how discovering what sets them apart can create a powerful value proposition. With real-world examples and practical insights, you'll leave ready to make your marketing stand out."**

Key Takeaways:
Clarity: Why broad, unfocused marketing fails and how to avoid it.
Focus: How to narrow down your target audience for maximum impact.
Differentiation: Discover your unique value proposition and leverage it to outshine your competition.

Let’s be real—your marketing probably sucks. If you’re not happy with your results, that’s why. But here’s the good news: you can change that. Because, let’s face it, sucking sucks.

Roi Shahaf

Digital Marketing and Online Sales Expert

Madrid, Spain

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